Archive for November, 2006

Click fraud lawsuit benefits Yahoo

Wednesday, November 29th, 2006 ThoughtShapers has a thought-provoking article on the results of a class action click fraud suit against Yahoo! and how it benefits the search engines far more than the advertisers who lost money. Ironically, Yahoo! stands to benefit from being sued by its advertisers based on the legal action’s settlement terms ¦ terms that absolve the Web advertising giant of liability for fraudulent, and more importantly unwanted , clicks sent to ... READ MORE

Apogee has joined SEMPO

Tuesday, November 28th, 2006 If you’re concerned about click fraud and other unsavory practices in SEO and PPC, you might be interested to know that Apogee Search Engine Marketing has decided to “endorse and support” SEMPO, the Search Engine Marketing Professional Organization. SEMPO works to establish standards that will hopefully help to eliminate those bad SEO practices that are rendering PPC less useful to advertisers. Apogee’s focus is on bringing customers ... READ MORE

Good affiliate marketing articles roundup

Monday, November 27th, 2006 The holiday shopping season’s coming: here are some posts to help you boost your sales. Tips for Boosting Affiliate Conversions and Traffic to your Blog – with links to a couple of other good articles InsureMe Blog has several articles about Google’s recent quality score changes, and what they might mean to affiliates. And Jangro writes a take on the same issue. People are not thrilled, it seems. And if the name “Affiliate ... READ MORE

Productivity Blog

Thursday, November 16th, 2006 Productivity501 has some good insights into personal productivity, blowing away some of the common myths about working hard instead of working smart. Take Work Less, Accomplish More. The general American belief is that you should be paid by the hour: even if you’re salaried, you probably think of yourself more as putting in X hours rather than accomplishing X things on a daily, weekly, or monthly basis. It’s how ... READ MORE

Make your taskbar transparent

Wednesday, November 15th, 2006 Lifehacker’s Download of the Day is actually two apps, one for Mac and one for Windows. Both have the effect of making your taskbar or menubar transparent until you run your mouse over them. It doesn’t really free up screen real estate, since application windows refuse to expand below the taskbar area, but if you find the taskbar distracting, these apps could help you stay more focused.

SEOBrien online marketing blog

Wednesday, November 15th, 2006 There’s stuff to learn about search engine optimization and online marketing from SEO’Brien, the blog written by Paul O’Brien who used to work for Yahoo. It covers marketing techniques, such as social bookmarking, and new ways to make them work for you. For SEO, it talks about the importance of long tail search terms and explains mysteries like page rank in their simplest terms. He also reviews ... READ MORE

Cool Tools Roundup

Sunday, November 12th, 2006 Here’s a list of some interesting tools that have been reviewed by bloggers recently. SaveSpell lets you find and track name-based domains. The SEO Book Keyword Suggestion tool lets you type in a keyword and get information about it from all the major search engines. TitleZ compares Amazon sales rankings on thousands of books. And here’s a piece of Javascript you can stick on any page (not just blogs) so people can add your ... READ MORE

Going mouseless

Tuesday, November 7th, 2006 There’s a really excellent post on keyboard shortcuts and plugins that might make it possible to forgo your mouse altogether over at LifeHacker. It contains instructions, movie demonstrations, and links to other articles on getting what you need to do done without a mouse. If you’re a Firefox user, and you like using keyboard shortcuts more than the mouse, be sure to check out the list of FireFox keyboard shortcuts ... READ MORE

Branding yourself

Monday, November 6th, 2006 From a self-help website comes this article on knowing who you are. It includes exercises on figuring out your traits, good and bad, and then helps you look at how to “market” yourself in the best light (while still being perfectly truthful). This is a lot like building a corporate profile, or a profile of the target customer. The more easily and quickly you can define yourself ... READ MORE

Disguise your Nano as a tin of mints

Thursday, November 2nd, 2006 Want to protect your Nano from both theft and damage? For $15, you can get a holder from iDisguise: it looks like a tin of mints (wintergreen or peppermint) and contains foam padding inside to protect your Nano. Thanks to Gizmodo for the tip.

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