Click fraud lawsuit benefits Yahoo
ThoughtShapers has a thought-provoking article on the results of a class action click fraud suit against Yahoo! and how it benefits the search engines far more than the advertisers who lost money.
Ironically, Yahoo! stands to benefit from being sued by its advertisers based on the legal action’s settlement terms… terms that absolve the Web advertising [...]
ThoughtShapers has a thought-provoking article on the results of a class action click fraud suit against Yahoo! and how it benefits the search engines far more than the advertisers who lost money.
Ironically, Yahoo! stands to benefit from being sued by its advertisers based on the legal action’s settlement terms… terms that absolve the Web advertising giant of liability for fraudulent, and more importantly “unwantedâ€, clicks sent to advertisers over the last 8 years. In return, advertisers’ get the opportunity to ask for credits (to buy more advertising) and these credits may ultimately be denied by the company.
