Archive for March, 2007

Concise is good

Speaking Freely makes some great points about eliminating word clutter in this post.  Content may be king, but every word you put between your visitor and the finish line (a conversion) represents another second they might decide to go elsewhere.
Does this mean eliminating style?  Not unless your “style” is to ramble on a while before [...]

Speaking Freely makes some great points about eliminating word clutter in this post.  Content may be king, but every word you put between your visitor and the finish line (a conversion) represents another second they might decide to go elsewhere.

Does this mean eliminating style?  Not unless your “style” is to ramble on a while before getting to the point.  If so, you may want to consider a new style. ;)

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Link buying guide

Since we’re clear now that the search engines don’t penalize paid links unless they violate the same rules as other worthless links, Search Engine Journal has a nice post on buying links.  It lists the best directories, the best paid ad services, and gives you suggestions of what to do (and what not to do)  [...]

Since we’re clear now that the search engines don’t penalize paid links unless they violate the same rules as other worthless links, Search Engine Journal has a nice post on buying links.  It lists the best directories, the best paid ad services, and gives you suggestions of what to do (and what not to do)  with all of them.

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Google CPA to crush affiliate marketing

It’s another cry of doom - Google’s trying out a cost-per-action scheme, and everyone’s debating whether this will destroy affiliate marketing or what. Decide for yourself.
Jangro asks Will Google CPA Eat CJ and Linkshare Alive? and concludes “Will this cut into some of the publishers that currently operate in affiliate networks? Definitely, but one [...]

It’s another cry of doom - Google’s trying out a cost-per-action scheme, and everyone’s debating whether this will destroy affiliate marketing or what. Decide for yourself.

Jangro asks Will Google CPA Eat CJ and Linkshare Alive? and concludes “Will this cut into some of the publishers that currently operate in affiliate networks? Definitely, but one could argue that Adsense already did that damage. There’s a 95-5 rule that’s talked about in Affiliate Marketing. 95% of the revenues are driven by 5% of the affiliates. This 5% of affiliates cannot be serviced by an “advertising” model.”

Kieron asks the same question and concludes: “But what about affiliate networks? Should they be worried? Well if you are Tradedoubler, Buy.at, CJ etc. then I doubt it. These big networks offer a really valuable service to advertisers and you can’t compare them to the new Google proposition. But what about the smaller “self service” networks? The ones that offer little or no service to the advertiser and just charge an over-rider. Will they be under threat by Google’s new baby? Maybe; as knowing Google it will be a simple process for an advertiser to sign up, and most probably fully automated.”

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What if search was opt-in?

A woman in Colorado is suing Archive.org because they spidered her site and she has a warning up that says you can’t do that.  To humans, it says this.  To spiders and bots, it’s just more text.
Is Archive.org doing anything wrong, or are they providing a valuable service?  And should webmasters have to opt in [...]

A woman in Colorado is suing Archive.org because they spidered her site and she has a warning up that says you can’t do that.  To humans, it says this.  To spiders and bots, it’s just more text.

Is Archive.org doing anything wrong, or are they providing a valuable service?  And should webmasters have to opt in before Archive spiders them, rather than opting out via the robots.txt file? Do we want to have no way of knowing what’s been on a site in the past, if we’re considering buying it?  Or is that a privacy right?

And what about search engines?  While this situation is different, it raises the question: is it fair that someone who knows diddly about the web might not even realize they need to opt out with robots.txt or their site will be spidered?  Is that their problem for not educating themselves more?

Lots of interesting questions.

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Wordpress plugin resource

It’s kind of empty so far, but in time you can expect WordPress’ own plugin resource to be the go-to place for plugins, just like the themes viewer has become for themes.  This has been a long time coming, and it’s great to see it finally happening.  There are some amazing plugins scattered far and [...]

It’s kind of empty so far, but in time you can expect WordPress’ own plugin resource to be the go-to place for plugins, just like the themes viewer has become for themes.  This has been a long time coming, and it’s great to see it finally happening.  There are some amazing plugins scattered far and wide over the net - I know, I’ve spent hours searching for some of them.

This should become a central place to find the best available ones, and that’ll make life a bit easier on those of us who love plugins.

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Finding lost windows

So you’re a brilliant webmaster.  You speak CSS, php, HTML and Javascript.  You can design a website, optimize the code, mix a martini and kick some bad-guy ass in just an average morning.
But can you find those windows that go slinking off your computer screen, looking for greener pastures?  You know what I’m talking about.  [...]

So you’re a brilliant webmaster.  You speak CSS, php, HTML and Javascript.  You can design a website, optimize the code, mix a martini and kick some bad-guy ass in just an average morning.

But can you find those windows that go slinking off your computer screen, looking for greener pastures?  You know what I’m talking about.  A program is open.  You know there was a window around here somewhere.  You’ve minimized every other window you’ve got running to find it.  Then you’ve closed every other program.  Still, it hides.

LifeHacker has posted the solution to this frustrating mystery of the missing window.  The original source article appears to be How To Geek, which offers an additional version of the trick - the keyboard solution:

Note: For keyboard savvy people, you can just alt-tab to the window, use Alt+Space, then M, then Arrow key, and then move your mouse.

How simple is that?

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