Archive for March, 2008

Next time you feel stupid…

Saturday, March 29th, 2008 The Demise of Borders Books: Death by Internet Although the company used last week’s announcement that they’re seeking a buyout as an opportunity to blame a tight credit market and competition from discount chains like Wal-Mart, Borders’ disappointing performance stems from a failure to take e-commerce seriously. I used to love Borders. That chain really had everything going for it, except that in the late 90′s they scrapped plans to make an ... READ MORE

Favicons – how and why

Thursday, March 27th, 2008 What Is A Favicon And Why Use One Visit almost any popular website and have a look in the address bar. To the left of the URL you will see a 16×16 pixel image or icon. If you then bookmark or favorite it you will see that icon when you scroll through the list. If your browser supports tabs you will also see the icon in the tab. In most cases ... READ MORE

Using htaccess to redirect changing site link structures

Wednesday, March 26th, 2008 Catching 404 Visitors Running a site requires maintenance from time to time, perhaps an upgrade to the file structure too. Even if you’ve not altered the file structure from the original set up, a simple mistake such as an incorrect link in your content, can cause a 404 Not Found error. Unless you’ve set up a custom 404 error page that offers a correct navigation to your main site (which I ... READ MORE

Selling to the UK

Tuesday, March 25th, 2008 Be sure to check out this fanatastic Lord Matt Link – Make Money from UK Traffic – A Guide for Americans When I purchased The Flip video camera in the US I paid $160 for the camera. When a person in the UK purchases the same camera from a store in their land they pay the equivalent of $382 American dollars Who would you prefer to sell the camera to if you ... READ MORE

Exclude a category from your WordPress feed

Monday, March 24th, 2008 Excluding Posts from Your WordPress Feed That will keep category with ID 5 out of the feed. You can get the IDs by looking in the wp_terms table in your database. With wordpress 2.1, these terms are tags and categories, and while I haven’t tested it with tags, I have seen that it does work with Categories. Click over for complete instructions. I’ve always wondered how to do this! You may want ... READ MORE

Affiliate marketing and the art of zen

Saturday, March 22nd, 2008 Dangerous Mistakes Experienced Affiliates Make Experience can lead to over confidence. Think about the last time you went into the doctor’s office… chances are they diagnosed you before you even finished describing your symptoms. This can have serious consequences, from prescribing the wrong treatment to worsening your condition. Even if this is preaching to the choir for you, the examples he gives of experience getting in his way are well worth reading. ... READ MORE

SEO is writing good content

Friday, March 21st, 2008 Top 10 Most Egregious SEO Mistakes The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is…. Publish new GREAT content on new pages on your website REGULARLY. People get so confused about SEO. They are usually just wrapped up in all of the details. But, if you want to do SEO correctly, there’s one thing ... READ MORE

Site full of SEO WordPress themes

Wednesday, March 19th, 2008 The easiest way to find an SEO WordPress theme for your blog Based on the response from Wendy Piersall’s Problogger post, I realized that many bloggers want to use a search engine optimized theme but don’t know how to evaluate the code. I also got many requests to review specific themes. Instead of writing “Best themes for SEO” posts forever, it seemed like a better idea to create a site for this, ... READ MORE

Do text links really work better than banner ads?

Tuesday, March 18th, 2008 Text Links vs. Banner Ads Another common use of text link: they are placed into the body of a webpage. Content is built around the text link. It much easier to built a value proposition, or tell a story when you have content build around a link then it is to tell that same story with just a banner/picture with a short tag line. In other words, if we’re painfully honest with ... READ MORE

Need an affiliate dictionary?

Monday, March 17th, 2008 Affiliate Marketing Dictionary The dictionary is a work in progress, so if you have a suggestion for what should be there or an alternate definition for a particular word, please let me know. There are still plenty of times when I could use this. Because I don’t do AdSense, I went several months without knowing what “MFA” sites were.

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