Archive for March, 2008

SEO is writing good content

Top 10 Most Egregious SEO Mistakes
The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….
Publish new GREAT content on new pages on your website REGULARLY.
People get so confused about SEO. They are usually just wrapped up [...]

Top 10 Most Egregious SEO Mistakes

The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….

Publish new GREAT content on new pages on your website REGULARLY.

People get so confused about SEO. They are usually just wrapped up in all of the details.

But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: Writing Great Content.

That’s not even one of the top 10, all of which are worth reading. But this is the bit that really jumped out at me: your SEO should be done before the site launches and shortly after. Once that’s in place, you just build the site for visitors, build it some more, and keep building with content.

Of course, when you’re learning the game you can’t have the SEO in place at the start because you don’t know what works yet. That can lead you to a hamster wheel of trying every new SEO technique you hear about because you think you haven’t SEO’d enough. But at some point you’ve just got to relax and focus more on building your sites, and let things take their course.

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Site full of SEO Wordpress themes

The easiest way to find an SEO WordPress theme for your blog
Based on the response from Wendy Piersall’s Problogger post, I realized that many bloggers want to use a search engine optimized theme but don’t know how to evaluate the code. I also got many requests to review specific themes. Instead of writing “Best themes for [...]

The easiest way to find an SEO WordPress theme for your blog

Based on the response from Wendy Piersall’s Problogger post, I realized that many bloggers want to use a search engine optimized theme but don’t know how to evaluate the code. I also got many requests to review specific themes. Instead of writing “Best themes for SEO” posts forever, it seemed like a better idea to create a site for this, and that’s the basis of WordPress Theme Review.

This will be an awesome resource for many bloggers. There are some great guides to evaluating the theme, but they’re not for people who have never seen php code before.

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Do text links really work better than banner ads?

Text Links vs. Banner Ads
Another common use of text link: they are placed into the body of a webpage. Content is built around the text link. It much easier to built a value proposition, or tell a story when you have content build around a link then it is to tell that same story with [...]

Text Links vs. Banner Ads

Another common use of text link: they are placed into the body of a webpage. Content is built around the text link. It much easier to built a value proposition, or tell a story when you have content build around a link then it is to tell that same story with just a banner/picture with a short tag line.

In other words, if we’re painfully honest with ourselves, ads work best when people don’t realize they’re ads. Ads work best when we trick people into thinking they’re part of the text.  Sad, but true. And something to consider.

I don’t employ this technique, which is probably why I don’t earn much money. I do believe that obvious ads can work if you have the right audience and they have the right relationship with you. It would be interesting to see a test of sidebar text links versus sidebar banners.

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Need an affiliate dictionary?

Affiliate Marketing Dictionary
The dictionary is a work in progress, so if you have a suggestion for what should be there or an alternate definition for a particular word, please let me know.
There are still plenty of times when I could use this. Because I don’t do AdSense, I went several months without knowing what “MFA” [...]

Affiliate Marketing Dictionary

The dictionary is a work in progress, so if you have a suggestion for what should be there or an alternate definition for a particular word, please let me know.

There are still plenty of times when I could use this. Because I don’t do AdSense, I went several months without knowing what “MFA” sites were. ;)

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Another vote against video

Why I’m not watching your videos
It takes too long - I just did a little testing, and it appears that I can scan text at a rate of about 800 words a minute, but only talk at a rate of around 260 words a minute. That means that for a 1,000 word post/video, I can [...]

Why I’m not watching your videos

It takes too long - I just did a little testing, and it appears that I can scan text at a rate of about 800 words a minute, but only talk at a rate of around 260 words a minute. That means that for a 1,000 word post/video, I can read it in around one minute 20 seconds, where I have to sit through you talking for around four minutes (and this doesn’t even take into account buffering time etc). I’m a busy man with little free time, so this is a real negative.

There are several more reasons, all of which I agree with.

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Free ebook about monetizing blogs

BloggingFingers is offering a free ebook on blog monetization strategies that’s actually worth recommending. That link is to a post where you enter a contest by downloading the book, and yes, I’m getting some entries for writing this, but I rarely recommend - or even finish - free ebooks, and this one actually got my [...]

BloggingFingers is offering a free ebook on blog monetization strategies that’s actually worth recommending. That link is to a post where you enter a contest by downloading the book, and yes, I’m getting some entries for writing this, but I rarely recommend - or even finish - free ebooks, and this one actually got my attention.

He talks about flagship blogs and niche blogs, and explains so clearly what he means by each term that you’ll have no problem seeing where each of your blogs fit. He also talks about niche blogs you’re hoping to grow into flagship blogs. Honestly, this part alone was a valuable refresher on basics for me: I sometimes see a niche blog doing well and think, “Oh, I could make this into a big blog and do even better” and end up screwing up what was working. Ahem. ;)

Anyhow, after that he goes on to talk about precisely how to monetize each type of blog, and why this works for this blog and that works for that one. It’s an easy read, well worth the time.

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