Archive for March, 2008

Marketwittering!

How to Use Twitter for Marketing & PR
I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more [...]

How to Use Twitter for Marketing & PR

I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value.

That’s me, right up to the point where he realizes it has value. I’m not there yet, but for those of you who are, this article highlights some interesting uses for Twitter.

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Google? Distrustworthy? Duh

Google Analytics Why Do You Make Me Distrust You
Now I know that you could use the data to lower my adsense earnings and raise my adwords prices. Sure the potential does exist that the opposite could happen, but really c’mon now.
What I don’t get is why anyone assumes Google has ever done or will ever [...]

Google Analytics Why Do You Make Me Distrust You

Now I know that you could use the data to lower my adsense earnings and raise my adwords prices. Sure the potential does exist that the opposite could happen, but really c’mon now.

What I don’t get is why anyone assumes Google has ever done or will ever do something for you. Google exists for Google. Google needs to please its shareholders, not webmasters. Not even visitors, really, if they can somehow please shareholders without pleasing visitors.

Let’s go over this one more time:

It’s a huge company. Huge companies exist to make enormous profits. If they just wanted big profits, they could stay a lot smaller - it would be easier, less risky, less costly and very comfy. The fact that they’re bigger than a lot of small countries is kind of a great big clue that they’re all about the money, man.

I’m not saying there’s anything wrong with that. I am saying it’s just freakin’ naive to think they’re going to offer services that just happen to collect all sorts of data about you - data which can help them make enormous profit - and think they’re going to be all noble and not take every advantage of this the law allows.

Of course they are.

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Stu’s giving away links

Giving away free shit!
So here it is: I’m giving away, for free, three six month site-wide sidebar text links here on Pimp My PageRank.
“So what do I have to do to get my hands on these awesome free text links, Stu?”, I hear you ask.
Click over to find out. Great linkbait, Stu!

Giving away free shit!

So here it is: I’m giving away, for free, three six month site-wide sidebar text links here on Pimp My PageRank.

“So what do I have to do to get my hands on these awesome free text links, Stu?”, I hear you ask.

Click over to find out. Great linkbait, Stu!

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Back to marketing basics

What a Bon Jovi Concert Can Teach You About Internet Marketing
For some reason, I always find myself looking at things from a marketing perspective where ever I go.  I could be in the grocery store, at Cold Stone (shhh!), or even just driving and see a bill board and I get inspired.  Sunday night was [...]

What a Bon Jovi Concert Can Teach You About Internet Marketing

For some reason, I always find myself looking at things from a marketing perspective where ever I go.  I could be in the grocery store, at Cold Stone (shhh!), or even just driving and see a bill board and I get inspired.  Sunday night was no different.  I came home and jotted a few notes down that have turned into this post.

This is a nice post covering some fairly basic elements of good marketing, but they’re basics we tend to forget. Are your gimmicks boosting your message or distracting people from it, for instance? There are a lot of good thoughts in that post.

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Custom Quicktags in Wordpress

How to Insert custom Quicktags into the Wordpress Editor
Having to add these sections manually is a pain, especially if you use them a lot, together with the other tag that tells adsense that a section is important. Just like the other quicktag buttons, you can create one for yourself, which will paste these tags for [...]

How to Insert custom Quicktags into the Wordpress Editor

Having to add these sections manually is a pain, especially if you use them a lot, together with the other tag that tells adsense that a section is important. Just like the other quicktag buttons, you can create one for yourself, which will paste these tags for you.

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The bigger the niche…

Is Niche Marketing Stupid?
When I look at successful internet marketers or people making money online none of them seem to be going after small or non competitive topics.
When I look at people peddling ebooks and keyword tools or struggling to make a full time income it’s then I see people suggesting to find non competitive [...]

Is Niche Marketing Stupid?

When I look at successful internet marketers or people making money online none of them seem to be going after small or non competitive topics.

When I look at people peddling ebooks and keyword tools or struggling to make a full time income it’s then I see people suggesting to find non competitive niches.

The general conclusion from Mark and his commenters is that niche marketing is not where the really big money is at. A couple of people point out that if you have enough niche sites making modest livings, it adds up. Others argue that it’s a good start for someone learning affiliate marketing.

It’s all true. I think generally the big money is in broader niches, but the trick is always to supply something that a group of people is searching for. Bad example of a tight niche: children’s clothing in lime green. I mean, how many people are looking for that? Possibly good example of a tight niche: clothes color-coordinated so kids can pick outfits that look decent on their own. I really don’t know if many people would look for that, but I’m guessing it would fill more of a need than the first example. ;)

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