Apogee has joined SEMPO

If you’re concerned about click fraud and other unsavory practices in SEO and PPC, you might be interested to know that Apogee Search Engine Marketing has decided to “endorse and support” SEMPO, the Search Engine Marketing Professional Organization. SEMPO works to establish standards that will hopefully help to eliminate those bad SEO practices that are rendering PPC less useful to advertisers. Apogee’s focus is on bringing customers to advertisers, not just clicks.

The lack of standardization so far has allowed click fraud to progress to the point of lawsuits against Yahoo! and Google. It will be interesting to see how groups like SEMPO and companies like Apogee work to correct this.