Brand yourself
Are You Building Your Personal Brand?
The risks to exposing yourself to your customers and community (figuratively speaking, of course) aren’t nearly as severe as you may think; and the rewards are huge. By creating a powerful personal brand you’ll be differentiating yourself from others in your organization and industry, it will encourage more interesting job opportunities, you’ll be compensated more by an employer afraid to lose you, you’ll increase your visibility, and in time you’ll be able to understand yourself better and will be more confident.
I’ve never been wild about the idea of branding myself. It seems… limiting. I have several online personas, and some of them are doing stuff that has nothing to do with money making (except that they make some). This article is great food for thought.
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