Branding yourself

From a self-help website comes this article on knowing who you are. It includes exercises on figuring out your traits, good and bad, and then helps you look at how to “market” yourself in the best light (while still being perfectly truthful). This is a lot like building a corporate profile, or a profile of the target customer. The more easily and quickly you can define yourself to people in a way that makes them glad to know you, the better your confidence, reputation and “brand potential” will be. Whether in personal relationships or business networking, this type of exercise can benefit you.