How To Make More Money At The Point Of Conversion
Most conversion processes can benefit from a OTO, but they must be monitored carefully so as not to erode the overall conversion of the original action taken. Some people will leave the conversion before completion if they feel they are being sold to too aggressively, so [...]

How To Make More Money At The Point Of Conversion

Most conversion processes can benefit from a OTO, but they must be monitored carefully so as not to erode the overall conversion of the original action taken. Some people will leave the conversion before completion if they feel they are being sold to too aggressively, so as with all things in Internet marketing, OTOs must be tested.

This is definitely a tricky technique. One suggestion I would make - based not on marketing expertise but on the fact that I’m one of those people who cancels a sale if you shove an OTO at me with scary scary “never have this chance again” language - is to frame the offer as something you really feel is helpful combined with the product, so you’re offering it to me at a special price when bought in combination with the product, and if I don’t buy it now, I’ll have to pay full price for it another time. And yes, I think the item should be available elsewhere at a higher price so I can see I’m getting a bargain, not just getting led down the sucker path.

Compete With Yourself
Whether you know it or not, you steal information. Be it in the form of ideas or content, stealing is happening. The more you focus on what other people are doing, the more you do the deed in a more noticeable way. In an effort to avoid this, I recommend that you focus [...]

Compete With Yourself

Whether you know it or not, you steal information. Be it in the form of ideas or content, stealing is happening. The more you focus on what other people are doing, the more you do the deed in a more noticeable way. In an effort to avoid this, I recommend that you focus more on carving out your own path.

He’s not saying never read other people’s sites and learn from them. Of course you should. But you can get trapped in trying to be like someone else, and that’s not your path to success.

A True Story About a Chair
So, she plopped down two chairs in the heart of this busy corporate campus and put a sign over the two chairs calling out a topic for the day. She occupied one chair and then waited. And waited. And waited for another employee to sit down and discuss the topic [...]

A True Story About a Chair

So, she plopped down two chairs in the heart of this busy corporate campus and put a sign over the two chairs calling out a topic for the day. She occupied one chair and then waited. And waited. And waited for another employee to sit down and discuss the topic she had posted. No technology. No motives. Just a person genuinely interested in her co-worker’s thoughts and feelings.

What does this mean for us in marketing? By inviting people to talk about something that’s on their mind, not yours, you can pull them into your space. By putting off your needs until you’ve met theirs, you can build a loyal customer or visitor base that listens to you when it’s your turn to speak.

The 3 “Impossible” Conversations for Corporations
Sure these conversations are difficult to have, but they are the same conversations your customer are having with your prospects –so why the veil? Here’s a few ways to think about these challenging conversations because in reality, these aren’t that “impossible”.

The 3 “Impossible” Conversations for Corporations

Sure these conversations are difficult to have, but they are the same conversations your customer are having with your prospects –so why the veil? Here’s a few ways to think about these challenging conversations because in reality, these aren’t that “impossible”.