Shoemoney has a very simple post about 5 ways to earn passive income online. It may cover nothing you don’t already know, but it’s still a good, straightforward checklist about what’s out there, the pros and cons of each method, and some companies to help you get there. If you’re new to earning [...]

Shoemoney has a very simple post about 5 ways to earn passive income online. It may cover nothing you don’t already know, but it’s still a good, straightforward checklist about what’s out there, the pros and cons of each method, and some companies to help you get there. If you’re new to earning online, don’t miss it; if you’ve been around, check it out anyway, because it’s the sort of list where very obvious things jump out at you and you realize things like, “Hm, I really haven’t tried that before.”

ThoughtShapers has a thought-provoking article on the results of a class action click fraud suit against Yahoo! and how it benefits the search engines far more than the advertisers who lost money.
Ironically, Yahoo! stands to benefit from being sued by its advertisers based on the legal action’s settlement terms… terms that absolve the Web advertising [...]

ThoughtShapers has a thought-provoking article on the results of a class action click fraud suit against Yahoo! and how it benefits the search engines far more than the advertisers who lost money.

Ironically, Yahoo! stands to benefit from being sued by its advertisers based on the legal action’s settlement terms… terms that absolve the Web advertising giant of liability for fraudulent, and more importantly “unwanted”, clicks sent to advertisers over the last 8 years. In return, advertisers’ get the opportunity to ask for credits (to buy more advertising) and these credits may ultimately be denied by the company.

If you’re concerned about click fraud and other unsavory practices in SEO and PPC, you might be interested to know that Apogee Search Engine Marketing has decided to “endorse and support” SEMPO, the Search Engine Marketing Professional Organization. SEMPO works to establish standards that will hopefully help to eliminate those bad SEO practices [...]

If you’re concerned about click fraud and other unsavory practices in SEO and PPC, you might be interested to know that Apogee Search Engine Marketing has decided to “endorse and support” SEMPO, the Search Engine Marketing Professional Organization. SEMPO works to establish standards that will hopefully help to eliminate those bad SEO practices that are rendering PPC less useful to advertisers. Apogee’s focus is on bringing customers to advertisers, not just clicks.

The lack of standardization so far has allowed click fraud to progress to the point of lawsuits against Yahoo! and Google. It will be interesting to see how groups like SEMPO and companies like Apogee work to correct this.

Copyblogger sorts out the deal with Google’s transition from pay-per-click to cost-per-action nicely.
It’s my guess that the new Google landing page algorithm evaluates relevancy in part by not only how much content can be crawled on the landing page domain, but also by how many people end up hitting the “back” button on the browser. [...]

Copyblogger sorts out the deal with Google’s transition from pay-per-click to cost-per-action nicely.

It’s my guess that the new Google landing page algorithm evaluates relevancy in part by not only how much content can be crawled on the landing page domain, but also by how many people end up hitting the “back” button on the browser. It’s not that the subject matter of the affected landing pages is necessarily irrelevant, it’s that about 80% of clickers will not opt-in, and their only option is to go back to the search results and try again.