Google Adwords Certification
A few websites I visit have the badge that they are an adwords certified pro but i hadn’t given it two thoughts until today. Then I thought, “hey, that’s a cool certification that i’d like to study for!” So i am.
Why should you care? Because he’s testing the waters on something that might [...]

Google Adwords Certification

A few websites I visit have the badge that they are an adwords certified pro but i hadn’t given it two thoughts until today. Then I thought, “hey, that’s a cool certification that i’d like to study for!” So i am.

Why should you care? Because he’s testing the waters on something that might benefit you, and it involves spending $1000 USD on Adwords in 90 days, which is not something all of us can afford to do. But if he makes back his investment and learns a few things, then you might decide it’s worth saving up for.

Top 10 Most Egregious SEO Mistakes
The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….
Publish new GREAT content on new pages on your website REGULARLY.
People get so confused about SEO. They are usually just wrapped up [...]

Top 10 Most Egregious SEO Mistakes

The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….

Publish new GREAT content on new pages on your website REGULARLY.

People get so confused about SEO. They are usually just wrapped up in all of the details.

But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: Writing Great Content.

That’s not even one of the top 10, all of which are worth reading. But this is the bit that really jumped out at me: your SEO should be done before the site launches and shortly after. Once that’s in place, you just build the site for visitors, build it some more, and keep building with content.

Of course, when you’re learning the game you can’t have the SEO in place at the start because you don’t know what works yet. That can lead you to a hamster wheel of trying every new SEO technique you hear about because you think you haven’t SEO’d enough. But at some point you’ve just got to relax and focus more on building your sites, and let things take their course.

Digg for sale, time to cash in your pennies
Michael says that a very reputable source has informed him that Digg has been valuated at somewhere between $200 and $225 million (down from what they were worth last year).
Will the acquisition change things for people relying on Digg to promote their sites? Or is anyone still [...]

Digg for sale, time to cash in your pennies

Michael says that a very reputable source has informed him that Digg has been valuated at somewhere between $200 and $225 million (down from what they were worth last year).

Will the acquisition change things for people relying on Digg to promote their sites? Or is anyone still doing that?

Google Analytics Why Do You Make Me Distrust You
Now I know that you could use the data to lower my adsense earnings and raise my adwords prices. Sure the potential does exist that the opposite could happen, but really c’mon now.
What I don’t get is why anyone assumes Google has ever done or will ever [...]

Google Analytics Why Do You Make Me Distrust You

Now I know that you could use the data to lower my adsense earnings and raise my adwords prices. Sure the potential does exist that the opposite could happen, but really c’mon now.

What I don’t get is why anyone assumes Google has ever done or will ever do something for you. Google exists for Google. Google needs to please its shareholders, not webmasters. Not even visitors, really, if they can somehow please shareholders without pleasing visitors.

Let’s go over this one more time:

It’s a huge company. Huge companies exist to make enormous profits. If they just wanted big profits, they could stay a lot smaller - it would be easier, less risky, less costly and very comfy. The fact that they’re bigger than a lot of small countries is kind of a great big clue that they’re all about the money, man.

I’m not saying there’s anything wrong with that. I am saying it’s just freakin’ naive to think they’re going to offer services that just happen to collect all sorts of data about you - data which can help them make enormous profit - and think they’re going to be all noble and not take every advantage of this the law allows.

Of course they are.

Matt Cutts on how you don’t need a dedicated IP
Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP does virtual hosting correctly, you’ll never see a difference between the two cases. We do see a small percentage of ISPs every month that misconfigure [...]

Matt Cutts on how you don’t need a dedicated IP

Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP does virtual hosting correctly, you’ll never see a difference between the two cases. We do see a small percentage of ISPs every month that misconfigure their virtual hosting, which might account for this persistent misperception–thanks for giving me the chance to dispel a myth!

Is this saying an inbound from a “bad neighborhood” won’t hurt you because the person can’t help if it there’s porn on the server next to their site? It seems to be saying links aren’t judged on the basis of their IPs - which would mean you can get links from IPs that have issues, get links in from your own sites, whatever. All that matters is the relevance of the link and all that.

Now if only they would realize the same is true with paid ad links…

Why I Use Articles To Build Links and Traffic
When starting a new site in a niche, articles are one of the first parts of my marketing plan. The reason behind this is that you can get a few easy links and some easy traffic. Once those articles are spread to the thousands of crappy article [...]

Why I Use Articles To Build Links and Traffic

When starting a new site in a niche, articles are one of the first parts of my marketing plan. The reason behind this is that you can get a few easy links and some easy traffic. Once those articles are spread to the thousands of crappy article sites, the value of the link degrades, but you’ll still see some traffic every month in my experience.

I’ve been trying to decide lately if the “crappy” value of the links makes this a viable tactic on a site you’re really trying to build for the longterm. I’m not convinced it is, but for sites you’re just trying out, I think it can definitely help.