Checklist for webmasters: is your site defensible?

I wouldn’t go nuts if my newest sites don’t quite make the cut on this list, but it’s still great to keep in mind. It’s 10 questions you should ask yourself about your sites to determine if they really have legs or they’re just coasting along on elements that might desert them at some point (like Google love).

The quiz covers a variety of elements that can keep your sites going and profitable. For example, do you have subscribers? If so, those people are coming back whether your rankings in Google take a dive or not. Do you rank in other engines? Do you have real natural links sending you traffic?

Once you get the point of the 10 questions, you can start to look at your sites in a whole new way. What if Google tanks you? Are you prepared? Have you made relationships outside of Google, or has your every effort been spent on figuring out how to game the big SE?

Via Superaff.