Do text links really work better than banner ads?
Another common use of text link: they are placed into the body of a webpage. Content is built around the text link. It much easier to built a value proposition, or tell a story when you have content build around a link then it is to tell that same story with just a banner/picture with a short tag line.
In other words, if we’re painfully honest with ourselves, ads work best when people don’t realize they’re ads. Ads work best when we trick people into thinking they’re part of the text. Sad, but true. And something to consider.
I don’t employ this technique, which is probably why I don’t earn much money. I do believe that obvious ads can work if you have the right audience and they have the right relationship with you. It would be interesting to see a test of sidebar text links versus sidebar banners.
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