First SERP only accounts for maybe 2/3 of clicks
The title is a slight re-interpretation of this tidbit from Infospace:
– Between 38 and 46 percent of all searches fail to elicit a click on a first-page search result, don’t meet users needs and drive users to try additional engines.
I wonder if this would have been true a few years ago, when the first page had fewer sponsored listings and fewer users really knew how to make the SE’s cough up the results they want?
This is good news for those of us who only make it to the second or third page with some of our sites. Also, I suspect, those of us who do better by word of mouth than by the SE’s can relax a little – you may not be missing much by not conquering the SERP’s. Oh, I know there’s traffic to be had, but on some of my sites Google particularly has trouble figuring out relevant traffic, and I get tons of clicks, but they’re all 1 second wonders who immediately realize this is not the site they were looking for.
Subscribe to 