Giving people room to speak their minds
So, she plopped down two chairs in the heart of this busy corporate campus and put a sign over the two chairs calling out a topic for the day. She occupied one chair and then waited. And waited. And waited for another employee to sit down and discuss the topic she had posted. No technology. No motives. Just a person genuinely interested in her co-worker’s thoughts and feelings.
What does this mean for us in marketing? By inviting people to talk about something that’s on their mind, not yours, you can pull them into your space. By putting off your needs until you’ve met theirs, you can build a loyal customer or visitor base that listens to you when it’s your turn to speak.
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