Go niche… or don’t.

Is tackling a niche always the best answer in starting a site or online brand? Of course not. Nothing’s ever that simple. So don’t take so much time searching for a perfect niche that you never get started. There’s always time later to niche down as you find a subset of information or products that your visitors seem to want.

Think of offline businesses. You can start out like Amazon, just selling books, and wind up like Amazon, selling everything but body parts. Or you can start out selling hand-crafted everything, and then find all you have to do is sell a particular kind of rug that’s all the rage. And then the trends can reverse again, down the road. Being flexible is key to survival.

But getting started is key to having something that needs to survive.