Google buying Feedburner?

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There’s a rumor that Google’s buying FeedBurner so they can capitalize on RSS ads. Makes sense: people who read RSS aren’t that likely to come to the site and see your AdSense ads.

If true, this’ll be a tremendous opportunity for some people and a tremendous source of irritation for others. I’m a long way from wanting to push adds into my feeds at this point, so I don’t really care either way. I just wonder when Google’s going to buy Wal-Mart, Safeway, AT&T and Boeing. ;)

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