Google canceling Adsense MFA and arbitrage accounts
JenSense reports that Google is canceling Adsense accounts of users who were making sites for AdSense or doing the arbitrage thing (whatever that is – I’m still not clear). This could have the effect of raising the quality of AdSense from the sewer where it’s been content to wallow for years now.
Making sites strictly for AdSense was always against the rules. In that sense, no publisher has a right to complain if Google burns them now (assuming Google is only hitting the most obviously MFA sites and leaving the “maybe, maybe not” sites alone). On the other hand, actions speak louder than words for good reason, and Google has tolerated these sites and even bumped them to the top of the SERPs more than enough times for me to understand the frustration people are probably feeling right now. It’s a case of, “The law was always there – we just failed to enforce it so much that you might have gotten the impression it wasn’t.”
Ah, well. I don’t know that this will raise AdSense up to the quality level that wouldn’t cause me to reject working with it. I did work with it for a while and had lousy results compared to AdBrite and other ad services. Maybe that’s because I wasn’t doing the MFA thing – those were definitely the people cashing in. Will this change that? It’s hard to say.
Subscribe to 