Google’s new Universal Search – big changes afoot
Marketing Pilgrim has a very good article explaining in detail how the new Universal Search is going to work.How will it affect SEO?
It means we have less opportunity to get our pages showing on the first SERP. But on the other hand, some silly image of Darth Vader that you put in a blog post could become a top result in searches for "Darth Vader". Which is only really helpful if your site is about Darth Vader.
Hmm.
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