Incentivized CPA swirling the bowl?
Several networks have recently dropped incentivized CPA offers while others are beefing up theirs. Is this the beginning of the end?
The very nature of incentives invites fraud. While you can definitely pair a very relevant freebie with a sale item to push someone over the edge and into the buy, you can also offer freebies that have little to do with the actions people have to take to get them. And they’ll take them anyway, and what good is that to anyone but the affiliate?
Maybe some niches see less fraud than others, and that’s why some companies are getting out while others are jumping further in. Or maybe some have better fraud control? It’ll be interesting to watch where this goes.
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