One time offers to boost conversions
How To Make More Money At The Point Of Conversion
Most conversion processes can benefit from a OTO, but they must be monitored carefully so as not to erode the overall conversion of the original action taken. Some people will leave the conversion before completion if they feel they are being sold to too aggressively, so as with all things in Internet marketing, OTOs must be tested.
This is definitely a tricky technique. One suggestion I would make – based not on marketing expertise but on the fact that I’m one of those people who cancels a sale if you shove an OTO at me with scary scary “never have this chance again” language – is to frame the offer as something you really feel is helpful combined with the product, so you’re offering it to me at a special price when bought in combination with the product, and if I don’t buy it now, I’ll have to pay full price for it another time. And yes, I think the item should be available elsewhere at a higher price so I can see I’m getting a bargain, not just getting led down the sucker path.
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