Using htaccess to redirect changing site link structures

Catching 404 Visitors

Running a site requires maintenance from time to time, perhaps an upgrade to the file structure too. Even if you’ve not altered the file structure from the original set up, a simple mistake such as an incorrect link in your content, can cause a 404 Not Found error. Unless you’ve set up a custom 404 error page that offers a correct navigation to your main site (which I would recommend too, if you’ve got the option), then you could lose each visitor, a potentially paying customer, when that get that dreaded 404 page and leave your site for good. Also, when a file structure is updated the old files will still be known to the search engine spiders and they’ll continue to search for these files.

She goes on to show and explain some htaccess code and a php alternative to redirect both static links and links including a query string.

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Selling to the UK

Be sure to check out this fanatastic Lord Matt Link - Make Money from UK Traffic - A Guide for Americans

When I purchased The Flip video camera in the US I paid $160 for the camera.

When a person in the UK purchases the same camera from a store in their land they pay the equivalent of $382 American dollars

Who would you prefer to sell the camera to if you were making a commission on the sale? The commission should be larger selling to a UK buyer.

The discussion thread is where they really get into the question of precisely how to target UK customers if you’re based outside the UK. In fact, it looks like most of us (particularly in the US) don’t have much idea how Google works in other countries and so on. It’s funny how you don’t think of little things like that as something you need to know, but they could make a huge difference.

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Exclude a category from your Wordpress feed

Excluding Posts from Your Wordpress Feed

That will keep category with ID 5 out of the feed. You can get the IDs by looking in the wp_terms table in your database. With wordpress 2.1, these terms are tags and categories, and while I haven’t tested it with tags, I have seen that it does work with Categories.

Click over for complete instructions. I’ve always wondered how to do this! You may want to check out the original post - some commenters aren’t having much luck with this method.

My solution in the past has always been to set up a new blog in a subfolder - it’s more trouble, but it works flawlessly.

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Affiliate marketing and the art of zen

Dangerous Mistakes Experienced Affiliates Make

Experience can lead to over confidence. Think about the last time you went into the doctor’s office… chances are they diagnosed you before you even finished describing your symptoms. This can have serious consequences, from prescribing the wrong treatment to worsening your condition.

Even if this is preaching to the choir for you, the examples he gives of experience getting in his way are well worth reading. This is what zen is all about - maintaining beginner’s mind even when you have expert skills. The world is always changing, but humans have a tendency to want to stand still.

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SEO is writing good content

Top 10 Most Egregious SEO Mistakes

The name of the game for search engine optimization is extremely simple. Once you’re up and running with the right tools and systems, all you need to do is….

Publish new GREAT content on new pages on your website REGULARLY.

People get so confused about SEO. They are usually just wrapped up in all of the details.

But, if you want to do SEO correctly, there’s one thing that you will spend the majority of your time doing: Writing Great Content.

That’s not even one of the top 10, all of which are worth reading. But this is the bit that really jumped out at me: your SEO should be done before the site launches and shortly after. Once that’s in place, you just build the site for visitors, build it some more, and keep building with content.

Of course, when you’re learning the game you can’t have the SEO in place at the start because you don’t know what works yet. That can lead you to a hamster wheel of trying every new SEO technique you hear about because you think you haven’t SEO’d enough. But at some point you’ve just got to relax and focus more on building your sites, and let things take their course.

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Site full of SEO Wordpress themes

The easiest way to find an SEO WordPress theme for your blog

Based on the response from Wendy Piersall’s Problogger post, I realized that many bloggers want to use a search engine optimized theme but don’t know how to evaluate the code. I also got many requests to review specific themes. Instead of writing “Best themes for SEO” posts forever, it seemed like a better idea to create a site for this, and that’s the basis of WordPress Theme Review.

This will be an awesome resource for many bloggers. There are some great guides to evaluating the theme, but they’re not for people who have never seen php code before.

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