Stirring the shit storm to bring traffic

Aaron Wall posted some ways to “accidentally on purpose” start a controversy on your blog.  Why?  Controversy brings traffic, but maybe you don’t want to be blamed for it.

Um… I know that sounds like a good idea, but I’ve done his first tip accidentally not on purpose more than once: leave something out so your post can be taken the wrong way.  This leads to traffic, yes.  It also leads to trolls.  It can even lead to those lovely folks who enjoy doing DDOS attacks, hacking your site, etc.  I’ve seen this stuff happen to sites, and it’s not pretty.  Once you become a target, it doesn’t stop.

Of course, it doesn’t have to be that bad, I guess.  I’m sure there’s probably a “right” way to do it.  I just don’t feel like going through the trial and error to find it.