The bigger the niche…

Is Niche Marketing Stupid?

When I look at successful internet marketers or people making money online none of them seem to be going after small or non competitive topics.

When I look at people peddling ebooks and keyword tools or struggling to make a full time income it’s then I see people suggesting to find non competitive niches.

The general conclusion from Mark and his commenters is that niche marketing is not where the really big money is at. A couple of people point out that if you have enough niche sites making modest livings, it adds up. Others argue that it’s a good start for someone learning affiliate marketing.

It’s all true. I think generally the big money is in broader niches, but the trick is always to supply something that a group of people is searching for. Bad example of a tight niche: children’s clothing in lime green. I mean, how many people are looking for that? Possibly good example of a tight niche: clothes color-coordinated so kids can pick outfits that look decent on their own. I really don’t know if many people would look for that, but I’m guessing it would fill more of a need than the first example.