The importance of product reviews
70% of Online Shoppers Read Multiple Product Reviews
It seems the majority of online shoppers want to hear what people like them have to say about the product they’re researching. Almost 70% of customers looked at more than 4 reviews before making a purchase.
I hadn’t thought about this, but I definitely read reviews. In fact, even if I don’t buy from Amazon (which I often do), I go there to read reviews before I make a purchase.
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