What’s wrong with Google’s whole idea that linking = thumbs up

Reading my usual affiliate blogs, I’ve clicked links from one to the next regarding this whole "no paid links" fiasco, and finally wound up on a January article from SearchEngineJournal, called "A Link is not a Vote, It’s a Pointer". As soon as he mentioned how we link to companies we’re complaining about in order to show people what we’re discussing, I had one of those forehead slapping moments where you realize just how long something patently obvious has eluded you.

Did Google intend us to independently stick "no-follow" tags on every link that we blog about but are criticizing rather than praising? If so, they’ve confused themselves with WC3. You can use metatags or not. You can use no-follow or not. It’s only Google’s chokehold on web progress that makes it possible for them to order us what to do to make their pagerank system work better for them.

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