Why ReviewMe isn’t taking off

I read a very detailed and thoughtful article about Brian Turner’s experience with ReviewMe - as an advertiser, not a publisher.

If I try to sum up what he said, I’ll probably accidentally misrepresent, so let me just say what impressions I retained from reading it.

If the advertiser puts in some work - i.e., giving people a specific bit of linkbait to review, like a contest or something - it can be good. But for simple hands-free site promotion, advertisers can get better inbounds for less through other methods like buying links.

I wonder how this compares with PayPerPost, the setup of which really encourages advertisers to think about what they want bloggers to cover and steer them in a direction. PPP is generally much cheaper, too.